The short answer is: make rain—generating leads and sales for your business.
Creating standout marketing materials that break through the clutter, wake up your prospects and spur them to contact YOU in droves.
It starts by getting into the mindset of your prospects to discover:
- What makes them tick?
- What are their hopes and dreams?
- Worries and concerns?
- Fears and anxieties?
- Guilt and shame?
- What keeps them up at night?
The more I know, the better I am able to craft an ad, direct mail piece, web page or other promotion that hits their hot buttons. Then I position your product as the solution to their problems.
I fire my biggest guns first, concentrating on coming up with a good headline, envelope teaser or subject line by calling out your product’s key benefit. That way, I can hook your prospects right from the get-go. I telegraph to him or her that there’s something in it for them. My opening lines resonate and they think, “This speaks to me personally!”
To clinch the sale, I pull your prospects into the body copy, reeling them in with each word by enumerating strong reasons why they should take action.
You ultimately want your prospects to act—call, click, buy, donate, subscribe, download. I give them reasons to overcome their inertia, telling them why it is in their best interests to perform the action you desire. Then I tell them again. And again, continuing to motivate your prospects to act now.
Not next week. Not next year.
That precisely, is what a direct mail copywriter can accomplish—incenting your prospects to take actions benefiting both of you today!
Now that you know what a direct mail copywriter can do for you, you’ll want to find one with deep experience and expertise (20+ years) and a “wow” track record (lifting direct mail response rates upwards of 31%). That’s me—Shira Linden, PromoWriting. I create all kinds of written communications—in print, online and for integrated marketing campaigns—copy + create that = results.
Call Shira of PromoWriting at 203 371-0654 when you want your prospects to say YES to your products and services.
Or simply click the link and reserve your FREE 20 minute marketing services consultation today.
Either way the choice is yours.