Ad Copywriting Tips You Can Turn Into Gold

Trying your hand at ad copywriting for a Google ad, banner ad or space ad?

Here are some ad copywriting suggestions to help you create a winning ad that will net you leads and sales:

Put yourself in the shoes of your target audience

Think like your prospects.

This is the most important thing you can do.

  • What drives them?
  • Keeps them up at night?
  • What are their hopes and dreams?
  • Worries and concerns?
  • Fears and anxieties?
  • Guilt or shame?

The more you know about your prospects and what makes them tick, the better you will be able to craft an ad that hits their hot-button issues. Then you can write from that perspective and position your product or service as the solution.

Spend 90% of your ad copywriting time coming up with a good headline

Imagine that you are a fisherman… the headline is your bait.

If you do not use the right bait you will not catch fish. So focus all of your energy on stopping your prospect in his tracks with the right headline.

There is more than one way to do this.

Start by thinking about where you will be placing the ad―the context. If your prospects belong to a niche such as anglers, mountain climbers or teachers, you could address that group in your headline to grab their attention. However, if you are advertising in a trade magazine geared to this audience there is obviously no need to do this.

So the context of the ad is key to what the content should be.

Use the body copy to give reasons why your prospect should take an action

You ultimately want your prospect to take an action, whether it is click, buy now, donate, subscribe or some other action. Give her reasons to take that action.

Tell her what you want her to do, then tell her again.

Why go it alone when you can get this kind of advice?

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As an advertising copywriter I can take your campaign from concept to completion.

Either way the choice is yours…