Do you have a content marketing strategy?

In your marketing mix, if you are covering all bases, you probably have some sort of lead generating promotion going on to keep your pipeline filled.

And if you are like most marketers, you offer an incentive or giveaway to attract potential buyers.

Then it’s up to you to convert those leads into sales.

Easier said than done, right?

Chances are you run into a boatload of tire kickers who go for the bait but have little interest in becoming clients or customers.

Content marketing to the rescue

Perhaps a different kind of lead gen approach will net you better results… more qualified leads… and fewer tire kickers. Enter content marketing, a strategy whereby you write articles for your website and external sites.

Here’s the key – in these articles, you position yourself as the expert.

Interested prospects will read your articles, realize that you offer exactly the kind of expertise they are seeking – and contact you!

It helps to generate scores of articles – one or two will not cut it – each article positioned slightly differently to highlight different products, product bundles, services or clusters of services.

Getting found by the right people online

In order for your prospects to find your articles you will want to drive traffic to your site and place articles at external sites that link back to your site.

Actually, your content marketing strategy should be part of a wider SEO program to raise your profile online

And then entice the right kind of prospects who are pre-sold on your company… and buy, buy, buy!

Sounds too good to be true?

It isn’t.

Too much work?

If this sounds like a lot of work – it is.

The articles must be in keeping with your brand image, written just the right way with each one promoting a relevant keyword.

If you would rather focus on what you do best, leave the writing to us.

We can take this off your plate and develop a turnkey solution that works for your business. To get started simply schedule your free 20 minute consultation today.

Give us a call at 203 371-0654.

Or if you prefer…

click the link and request your free
integrated marketing solutions
consultation >>>

When it comes to creative consulting we got you covered — from concept to completion. So why not give us a call, or click the link above today?

After all, it’s your business…