10 Tips to Increase Online Conversions…and revenues

16489085_sLet’s face facts… most websites are not operating at peak performance.

Are you getting all the leads and sales possible from your existing website traffic?

If that hits a little too close to home, know that you are not alone. In fact, most business owners complain that their websites aren’t generating enough revenue or leads to drive business.

With this in mind, here are 10 ways to make your website work harder for you…

10 Tips to boost conversions

1. Keep it simple – across the board, for home pages, landing pages or inside pages, simplicity is the #1 key factor determining the performance of any web page

2. Focus on 1 topic per page – while it is not always possible to narrow your focus to just one product or service per page, make this your objective, because it rivets your visitor’s attention and increases your rankings at the same time. Resist the urge to add additional elements to a page which divert from your central message

3. Use a 1-column format – the more columns the greater the chance site visitors will get distracted. When you don’t give them choices that compete for their attention you simplify the experience…guide your visitors to where you want them to go…and increase conversions

4. Single out the key benefit that will get prospects to Yes! – determine what differentiates your product or service from the competition and hammer that unique differentiator

5. Write copy so that it makes sense to your visitors – that’s job #1. Don’t write primarily for the search engines, or your copy will seem stilted and unnatural and drive visitors away. Use keyphrases where they make sense throughout the copy

6. Don’t worry about where the copy is placed on the page – keep it in logical order for the reader. The spiders will find your copy whether it’s in the headline, below the fold, or wherever it appears on the page

7. Craft a single, simple message – with as little extraneous information as possible. Your selling argument should be built in a linear fashion to your ultimate objective – the action you want the visitor to take

8. Avoid using too many graphics – anything beyond one or two images can distract the reader’s attention from the sales message and call to action

9. Simplify your offer – testing has demonstrated that offering multiple choices lowers conversion because it leads to uncertainty and inaction. Whether you are selling a product or service, offer one purchase option. Test into your best offer and stick with it

10. Hire a professional copywriter – to create your copy from the get-go or ratchet it up a notch or two. Subtle changes can lead to noticeable improvements. Revisions can bump up conversions 35%-40% or more!

Why go it alone when you can get this kind of advice? Call Shira Linden at 203 371-0654 today!

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