Did You Know… Consumers Prefer Direct Mail Marketing?

It’s true! According to an Epsilon 2011 Channel Targeting Study, consumers prefer receiving marketing messages from brands via direct mail. The research shows that even though direct mail has the reputation for being costly and perhaps a bit stodgy, it is the preferred channel in just about every category — from health to household products […]

How to Write Headlines That Work

When you go fishing, you need the right bait to be successful. In the same way, for your sales copy to attract your target audience you need the right headline to grab their attention. As you know, your prospects are bombarded by an obscene number of messages each day, so your headline must work extra […]