Did You Know… Consumers Prefer Direct Mail Marketing?

It’s true! According to an Epsilon 2011 Channel Targeting Study, consumers prefer receiving marketing messages from brands via direct mail. The research shows that even though direct mail has the reputation for being costly and perhaps a bit stodgy, it is the preferred channel in just about every category — from health to household products […]

Effective Email Marketing Can Reach Your Target Audience… for Less

If you stack up all the various ways to market to prospects and customers, one method trumps all the others. When it comes to reaching the most people for the least cost, email marketing wins, hands down. What about cluttered inboxes? It’s true that everyone’s inbox is overflowing with messages so it is hard to […]