Get on your customer’s wavelength


Do you know what your customers are thinking? Do you know their pain points—what keeps them up at night? How about their likes and dislikes? Once you know the key issues that matter most to your customers concerning your product or service, and you can DELIVER on their must-haves. That gives you the opportunity to: [...]

Advertorials making a comeback


I was listening to Joe Connolly on WCBS radio, sipping my morning Joe one recent morning, when I heard him mention advertorials are growing—fast. For those of you who are unclear exactly what an advertorial is, my personal definition is: advertorials are long-form ads masquerading as articles. Sometimes advertorials are known as sponsorship ads or [...]