If you stack up all the various ways to market to prospects and customers, one method trumps all the others. When it comes to reaching the most people for the least cost, email marketing wins, hands down. What about cluttered inboxes? It’s true that everyone’s inbox is overflowing with messages so it is hard to […]
10 tips for a successful email campaign
March 28, 2012 by
In a webinar I listened to, the speaker gave an example of a successful email campaign by Brunswick Zone, the bowling company. They personalized their message down to the store level, providing the nearest Brunswick Zone to each recipient. An attractive promotion (99 cent bowling) focused around an event (the 4th of July) demonstrated relevancy […]