Effective Email Marketing Can Reach Your Target Audience… for Less

If you stack up all the various ways to market to prospects and customers, one method trumps all the others. When it comes to reaching the most people for the least cost, email marketing wins, hands down. What about cluttered inboxes? It’s true that everyone’s inbox is overflowing with messages so it is hard to […]

Three copywriting tips that reel in customers

Although this isn’t exactly a copywriting tip, rule #1 is to walk in the shoes of your customers. What do they want? What are they looking for? How do they describe their problem, issue or concern? What type of language, jargon or “buzz words” do they commonly use? You need to: understand their hot button […]