Did You Know… Consumers Prefer Direct Mail Marketing?

It’s true! According to an Epsilon 2011 Channel Targeting Study, consumers prefer receiving marketing messages from brands via direct mail. The research shows that even though direct mail has the reputation for being costly and perhaps a bit stodgy, it is the preferred channel in just about every category — from health to household products […]

Touch On Emotions When Marketing Pet Products

Have you tuned into any conversations at restaurants, coffee shops or other gathering places? I’ve noticed that people LOVE talking about their pets. This could be because they are seen as family members, are lovable, huggable and often engage in amusing antics everyone can relate to. Quite obviously, pet owners have a soft spot when […]