Did You Know… Consumers Prefer Direct Mail Marketing?

It’s true! According to an Epsilon 2011 Channel Targeting Study, consumers prefer receiving marketing messages from brands via direct mail. The research shows that even though direct mail has the reputation for being costly and perhaps a bit stodgy, it is the preferred channel in just about every category — from health to household products […]

Five Postcard Marketing Ideas to Wake Up Your Target Market

Postcards are the least expensive form of direct mail you can send. That almost goes without saying. However, even though they are a relative bargain compared to a 6” x 9” package, catalog or 9” x 12” flat, the costs still add up to a considerable sum, especially when you figure in postage (usually the […]