Fundraising for nonprofits requires compelling copy

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Let’s face it—there are hordes of charities out there competing for dollars. Some charities step in when disaster strikes, attracting a lot of media attention and capturing the public’s hearts and minds, sending donations soaring. What if your charity is not involved in life or death situations? You must work harder at establishing compelling reasons [...]

8 Fundraising Marketing Tips any Business Can Use

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Are you searching for fundraising marketing tips? If you are marketing a product, idea or organization, here are eight (8) tips that you can use when it comes to your next fundraising campaign. In fact, Jerry F. Smith — President and CEO of the JF Smith Group — presented these ideas based on what he [...]