Did You Know… Consumers Prefer Direct Mail Marketing?

It’s true! According to an Epsilon 2011 Channel Targeting Study, consumers prefer receiving marketing messages from brands via direct mail. The research shows that even though direct mail has the reputation for being costly and perhaps a bit stodgy, it is the preferred channel in just about every category — from health to household products […]

Direct mail 101: How to market your product

When you are thinking about marketing your product, of course you’ll want to consider what channels to use to get your product out there. While some marketers automatically rule out direct mail because it is expensive, you may be surprised at how cost effective direct mail can be for the right products. So, do the […]