Fundraising for nonprofits requires compelling copy

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Let’s face it—there are hordes of charities out there competing for dollars. Some charities step in when disaster strikes, attracting a lot of media attention and capturing the public’s hearts and minds, sending donations soaring. What if your charity is not involved in life or death situations? You must work harder at establishing compelling reasons [...]

An Effective Non-Profit Marketing Strategy in Today’s Economy

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Surprisingly, most major donors still have money to give, despite recent economic conditions. So keep communicating with your donors and asking for donations. Continue your marketing efforts and tweak your message to reflect the current reality. Additionally, you’ll want to adjust your marketing messages to address three critical factors: common reasons donors stop contributing, key [...]