Five Postcard Marketing Ideas to Wake Up Your Target Market

Postcards are the least expensive form of direct mail you can send. That almost goes without saying. However, even though they are a relative bargain compared to a 6” x 9” package, catalog or 9” x 12” flat, the costs still add up to a considerable sum, especially when you figure in postage (usually the […]

Do you know how to use QR codes in advertising?

No doubt you’ve noticed these strange looking black and white digital square-shaped designs that often have square boxes in three corners? You might see others with logos, letters and images, etc. For the uninitiated, these funky designs are QR codes. QR stands for Quick Response. And they work great with smartphones including iphones, androids and […]