Direct Mail Marketing – Amex

Client: AmEx

Challenge: Promote Food & Wine magazine with a sweepstakes

Solution: Copy emphasizes choice of one lump sum or 30 annual installments. Sticky note and stickers make the promotion interactive. Textured envelope grabs attention in the mailbox. Free issue motivates trial.

[ssg-superb-slideshow type=”amex” width=”625″ height=”750″ pause=”4500″ fade=”500″ cycles=”0″ rand=”NO”]

Click here to download the Sweepstakes Envelope PDF

Click here to download the Reply Envelope PDF

Click here to download the Sweepstakes Form PDF