Interactive – St. Joseph’s College

Client: St. Joseph’s College

Challenge: Incent admitted students to attend accepted students session and enroll

Solution: Create highly personalized dimensional mailer using CargoCard to reach students by name and intended major, featuring 5 specific majors plus general studies. Use pinball basketball game to make the promotion interactive and tie into the school’s new basketball arena. Motivate students to visit Purl landing page with contest to win Apple iPad and $15 iTunes gift card

Student Acquisition CargoCard

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