A Direct Mail Copywriter With Many Credits…


As a direct mail copywriter with my finger on the pulse of the industry, trade magazines often approached me when they were looking for an expert to pen articles (see links below).

My articles have been published in:

  • Target Marketing Tipline
  • DM News
  • Catalog Age
  • Folio
  • CM (Circulation Marketing)
  • The Circulator
  • Subscription Marketing

I have led seminars at:

  • Folio Show
  • Circulation Management Conference
  • McMillen Communication
  • DM Days NY (excerpt below)

Plus, onsite workshops at:

  • Hearst
  • Reader’s Digest

PromoWriting.com Articles

  1. Shira Named Copywriting Genius (interview and sample)
  2. Live from DM Days (click to listen to an mp3)
  3. Membership marketing
  4. Shira is quoted here: Direct mail rolls with the punches
  5. Shira is quoted here: The Complete Idiot’s Guide to Direct Marketing
  6. 10 ways to increase direct mail response – fast!
  7. Circ Day Takeaways
  8. Circ Day Takeaways part 2
  9. Premium and freemiums…Who’s doing what (pdf)
  10. Target Marketing Tipline – What’s working with freemiums
  11. Shira is quoted here: Inside Direct Mail
  12. Brandbuilding across media categories
  13. Branding: It’s not just for the big guys
  14. Brand building with taglines
  15. Boost direct mail response with the right letter

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When it comes to direct mail marketing you can try to pick up some tips and implement them on your own. Or simply click the link below to complete a short form and I will personally get back to you…

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