Effective email marketing can reach your target audience for less

If you stack up all the various ways to market to prospects and customers, one method trumps all the others. When it comes to reaching the most people for the least cost, email marketing wins, hands down. What about cluttered inboxes? It’s true that everyone’s inbox is overflowing with messages so it is hard to [...]

Are You Starting a Business Blog?

Here’s how to break away from the pack… Are you finally getting ready to start company blog? Worried that your content may be buried in cyberspace… never to be seen by your prospects and customers? Take heart! While the blogosphere is brimming with communiques on every subject, there are ways you can make yours stand [...]

How important is good website content?

Are you wondering how much weight to put on content when marketing your business? A recent Target Marketing survey conducted in June, 2010, indicated content is a top priority for most marketers who are selling to other businesses. In fact, good content can serve many functions for marketing your business effectively, especially when it comes [...]

Get on your customer’s wavelength

Do you know what your customers are thinking? Do you know their pain points—what keeps them up at night? How about their likes and dislikes? Once you know the key issues that matter most to your customers concerning your product or service, and you can DELIVER on their must-haves. That gives you the opportunity to: [...]

Fundraising for nonprofits requires compelling copy

Let’s face it—there are hordes of charities out there competing for dollars. Some charities step in when disaster strikes, attracting a lot of media attention and capturing the public’s hearts and minds, sending donations soaring. What if your charity is not involved in life or death situations? You must work harder at establishing compelling reasons [...]