Digital marketing campaigns that don’t cost a fortune

Even in today’s challenging economic climate you simply must continue spending time, energy, effort and dollars for marketing. Has your marketing budget been slashed? No worries… you can still create digital marketing campaigns that get results without breaking the bank. The key? Choose carefully when it come to selecting creative talent. Digital marketing that is […]

Business to consumer marketing success in just 3 steps

What are the keys for a successful B2C marketing campaign? Well, there are three of them that need to work together in order for you to get the results you want (need?) — improved leads and/or sales. The common thread that runs through each of the points listed below is to know your customer and […]

Survey shows good copywriting is still key

Does good copy still mater when it comes to marketing your business? You bet it does! A while back I read an article in the June, 2010 issue of Target Marketing. According to copywriting guru Bob Bly, Target Marketing did a survey of their readership to discover the best practices in b2b marketing. Here’s the […]